American Tourister unveils “Everyone’s In” campaign

Hyderabad: American Tourister, one of the world’s leading travel gear brands, has launched its vibrant new campaign “Everyone’s In”, designed to capture the spirit of youthful travel, inclusivity, and adventure. The campaign features a peppy anthem starring Bollywood actors Ananya Panday and Siddhant Chaturvedi, created in collaboration with Sony Music.

At the heart of the campaign is a two-minute original track sung by Jonita Gandhi alongside Siddhant Chaturvedi, set to energetic visuals of road trips and outdoor escapades. With its upbeat rhythm and scenic backdrops, the music video captures the chemistry between Panday and Chaturvedi, evoking the carefree vibe of spontaneous journeys where strangers become friends. Shorter 20- and 30-second edits will be rolled out across digital platforms.